FOR IMMEDIATE RELEASE
Raw Athletics Expands Into Digital Media With The Launch Of IceHockeySkills.com, Plans For Growing Digital Portfolio
ARLINGTON, VA – November 10, 2024 – Raw Athletics proudly announces its strategic expansion into digital media properties with the launch of IceHockeySkills.com, a website dedicated to publishing valuable insights from experienced players and coaches on how to improve hockey performance.
This launch marks the beginning of Raw Athletics’ expansion beyond Vapor Fresh, a brand that specializes in stronger and safer cleaning products for the sports and fitness industry.
IceHockeySkills.com publishes content written by experienced hockey players and coaches covering key areas of ice hockey improvement, including on-ice and off-ice training, nutrition and equipment selection. With tips and techniques tailored to help hockey players elevate their performance, IceHockeySkills.com serves as a valuable free resource for anyone looking to take their game to the next level.
“We’re thrilled to enter the media landscape with IceHockeySkills.com,” said Stephen Steinberg, Founder of Raw Athletics. “The hockey industry has supported us so much by making Vapor Fresh the bestselling hockey equipment cleaning spray, and now we’re looking forward to giving back to the community by bringing together all the best resources and information and making it available to everyone for free. We want to elevate the players who elevated us.”
About Raw Athletics
Raw Athletics owns ecommerce brands and media properties in the sports & fitness industry. Founded in 2008 by Stephen Steinberg with the launch of its flagship brand, Vapor Fresh. Raw Athletics will continue to launch and acquire brands and media properties that support various elements of the sports & fitness industry.
About Vapor Fresh
Vapor Fresh is a brand that develops and sells stronger and safer cleaning products for the sports and fitness industry. Their best selling product, Vapor Fresh Sports Equipment Cleaning Spray, utilizes a proprietary blend of four essential oils to clean and deodorize sports pads and gym equipment. They also sell a line of gym equipment cleaning wipes that are free of harsh chemicals, and can be found in gyms, recreation centers and fitness studios across the country.
